Pro-ID

You would think they'd number it 2011, but no, that little chip above is sticking with 18-2120. The color's name is Honeysuckle, and colormeister Pantone has designated it the Color of the Year for 2011. Some companies have been snapping to attention, with H&M and fashion label Cynthia Steffe reportedly incorporating the hue into their Spring 2011 lines.

Because I'm not much of a fashion or even color guy, I didn't realize there even was a Color of the Year. Perusing the Pantone list for the past decade, I see romantic names like "Sand Dollar," "Mimosa" and "Tigerlily."

Call me a cynic, but I'd love to see a line of color names based on regional American tropes, i.e. the Hillbilly Line: "Faded Jeans," "Barroom Brawl Black Eye" and "Rusty Truck;" or an NYC Line with classics like "Dog Pee on Snow," "Window Curtain White" (which would actually be a sooty grey) and, of course, a shade of red labeled "The New Black."