Pro-ID

The Big Rethink, taking place on March 3rd 2011 will focus on the various ways that businesses are generating new ideas to gain competitive advantage. We will explore the drivers of fresh thinking, from imaginative leadership to global trends like changing consumer behaviour, and consider how these can be used in your own organisations.

	Gain insights into how breakthrough technologies, disruptive business models and today's complex customers are shaking up business
	Better understand the critical value of new ideas in the new global economy and how these could revolutionise how you lead
	Seize the opportunity to take these ideas to the next level and make them a reality
	Idea exchange with 250 business leaders through live polling and workshop sessions

Andy Fennell Chief Marketing Officer Diageo

Zein Abdalla Chief Executive Officer Pepsico Europe

Jeff Weedman Vice-president, Global Business Development Procter and Gamble

Arthur Potts Dawson, Executive Chief, Acorn House; Founder, The People's Supermarket

Faisal Rahman Founder and Managing Director Fair Finance

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