Pro-ID

CHALLENGE

Create a poster that communicates the phrases that help designers move their clients and the public toward sustainable design and business solutions.

BACKGROUND

Core77 is collaborating with the San Francisco chapter of AIGA to support their fourth biennial Compostmodern conference. The conference, dedicated to promoting and inspiring sustainable design solutions, is geared to established design firms and advertising agencies, emerging designers, design students and strategists who are interested in cultivating sustainable design by becoming catalysts for cultural, social and ecological transformation. Compostmodern 2011 will explore the current and future potential for ecologically sustainable growth and responsible design, focusing on real world solutions and practical applications of design thinking.

TASK DEFINITION

“Sustainable Refrainables” is a poster design competition celebrating words of persuasion. Designers tell stories. We use those stories to convey complex ideas in an engaging and meaningful way. One of those most complex ideas we deal with is about sustainable design—how to do it creatively, and how to garner support from our clients to do it effectively. Frameworks can get dry very quickly. Case studies can only take you so far. Often times, what we really need is a powerful opening salvo to jumpstart the dialogue.

The Compostmodern Core77 Design Competition invites designers to share those mantric phrases they find most powerful in communicating positive action. Maybe the phrase is something as simple as “I never use the word ’sustainability.’” or “The first rule is listen. The second rule is to ignore what you heard and do it better.” or “There is no silver bullet, just silver buckshot.” Whatever your magic phrase, design it up in poster form, upload it to the competition site, and comment on your favorites. We’re looking for your most graphic, persuasive quotables!

Since the competition platform is collaborative and iterative, if you’re a great wordsmith but not a visual designer, share your words and phrases on the site and perhaps find a designer to work with. On the flipside, if you see the solution but don’t know how to state it, feel free to share your vision and partner with a writer!

JUDGING CRITERIA

Originality, point of view, graphic design, persuasiveness

PRIZES

Five participants will be awarded prizes.

One participant selected by the jury will receive $500 and a copy of Adobe’s Creative Suite 5 Master Collection

The audience favorite will receive $500 and a copy of Adobe’s Creative Suite 5 Master Collection

Three additional participants selected by the audience votes will also each receive a copy of Adobe’s Creative Suite 5 Master Collection.

Bonus: All five winners will have their posters produced as transit shelters that will be displayed in San Francisco for one week prior and during Design Week in San Francisco, June 13-19, 2011. Posters will also be produced and awarded to the winning designers.

SPONSORS

We are grateful to Adobe for making this competition possible and to Clear Channel for providing transit shelter space for this competition.

MANDATORY REQUIREMENTS

You should upload your poster design file with the following specs:
Width: 9″
Height: 12″
Bleeds: 1″ all around
Resolution: 300 dpi

NOTE: You may want to prepare your artwork at a higher resolution (adhering to the same 9×12 proportions however) and have that ready in the event that your entry gets selected as one of the winners. Winners will be contacted with further details.

SCHEDULE

Competition platform open for entries: November 1, 2010
Competition Closed: January 2, 2011
Voting Closed: January 7, 2011
Winners Announced: At Compostmodern Conference, January 22, 2011