Pro-ID

Let’s take a look at a design of an object that’s not often thought of as almost an afterthought. This is no afterthought of designer Florian Widmann though, it’s a masterpiece made patented product and presented here today on Yanko Design as just that. Brandless and pure, a case for whatever you’d like to put in it. It’s a case that’ll open all the way around, just like a jacob’s ladder toy opening and closing in a way that seems magical.

The opening mechanism at first appears to be a magnet, but is actually two twisted high performance elastic bands attached to the left and right ends. This elastic is embedded into guiding grooves that’ll make sure your case never comes all the way apart. Check out the video to see it in action.

Designer: Florian Widmann of DesignCoop