Pro-ID

The Smithsonian Cooper Hewitt's recent Why Design Now conference held this past October brought together an optimistic collective of bright and ambitious designers whose efforts are shaping how we solve some of today's most challenging human and social problems. The dominant conference theme which openly questions design's relevance in a time of expanding global crisis, gave speakers and panelists the opportunity to share attempts and discoveries where design has made impacting difference through innovative approaches.

Check out these two featured videos from GE which summarize some of the inspiring work of those conference participants currently engaged in problems of health care and global energy. If you missed the event, they're definitely worth your time.