Pro-ID

It's a Friday, so I feel free to rail out at what I see as ridiculous or wasteful design, especially projects that get tons of blog attention for being "stunning." I don't know what Colier Sparkling Wine's eco-credentials are, but this packaging can't be green; the bizarre container the bottle comes in, "targeted to [sic] business women [sic]," looks like a carbon-fiber egg.

For God's sake look at the size of this thing. Imagine handing this big black egg to a female executive in congratulations. If someone handed this to me as a gift I'd have them removed from the premises. And what's with the egg metaphor? Also what are you supposed to do with the egg after you take the bottle out, use it as a purse? Keep it around to show guests? "Look, it splits down the middle!" This thing doesn't make any, freaking, sense!

Core77